The "If you do not have a blog - get it!" expression from my IT and Innovations Professor Jose Esteves de Sousa made me jump. I realised that with moving from PR to Marketing field somehow blogging topic completly dissapeared from my agenda. Jose made me rethink the role of a blog for a company. After today's class on Collaborative tools by Professor Enrique Dans I reconsidered the importance of a blog for personal branding. With an additional value of keeping track of the inflowing knowledge from MBA I am restarting my blog. Here I will share interesting things I learn in class at IE and all the trends, which will catch my mind. Will be delighted if what I share will be useful to more curious minds.
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