11.01.2013

Taxonomy of Business Models

I discovered a very useful work of Michael Rappa on Taxonomy of online business. The professor outlines 9 key models:

  1. Brokerage
  2. Advertising
  3. Informediary
  4. Marchant
  5. Manufacturer
  6. Affiliate
  7. Community
  8. Subscription 
  9. Utility


While in reality there is usually a mix of few it is quite useful to understand each of them. More on this here

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